Which of the following is NOT a type of pricing objective?

The option indicating "Product design" is not a type of pricing objective because pricing objectives specifically relate to the goals a company aims to achieve through its pricing strategy. Pricing objectives focus on areas such as maximizing profits, gaining a larger market share, and enhancing customer retention. These objectives are directly tied to how a company sets and adjusts prices in response to market conditions, competition, and customer demands.

In contrast, product design pertains to the development and improvement of the product itself, which involves considerations of functionality, aesthetics, and user experience. While effective product design can influence pricing strategies and ultimately contribute to achieving a pricing objective, it does not constitute a pricing objective on its own.

Understanding the distinction between pricing objectives and other business functions, such as product design, is crucial for effective marketing strategy development and execution.