Numerical data that can be measured and analyzed statistically is referred to as?

Numerical data that can be measured and analyzed statistically is referred to as quantitative data. This type of data is represented in numbers and can be subjected to various statistical analyses, making it essential for drawing meaningful conclusions in research. Quantitative data often includes measures such as counts, amounts, and other forms that lend themselves to mathematical calculations.

This type of data is fundamental in marketing research as it allows researchers to identify trends, make comparisons, and establish relationships between variables. For example, sales figures, survey ratings on a scale, or demographic information represented numerically all fall under this category. In contrast, qualitative data, which focuses on descriptive attributes and subjective characteristics, cannot be statistically measured in the same way, thereby highlighting the distinctiveness of quantitative data in analytical contexts.