In branding, what do trade characters typically represent?

Trade characters serve as mascots or personifications for a brand, effectively embodying its identity, values, and attributes. These characters are often designed to be memorable and relatable, making them effective tools for connecting with consumers on an emotional level. They can help differentiate a brand in a crowded market, create a sense of familiarity, and enhance brand recall.

For instance, characters like Tony the Tiger for Frosted Flakes or the M&M's characters for the candy brand not only represent the brand visually but also convey a specific personality and story that align with the brand's messaging. By embodying the brand, trade characters can appeal to various demographics and are often used in advertising, packaging, and promotions to create a cohesive brand experience.

This choice is distinct from the others because it focuses on the personification aspect rather than functional attributes, celebrity endorsements, or financial reporting, all of which do not encapsulate the idea of a trade character representing the brand in a lively and engaging manner.